TQM Lab — Micro-credential short courses

Accredited micro-credential short course

Sport Commerce

Turn your love for sport into a career.

Rikenette Avenant celebrating with the South African flag at the Athletics World Cup in London

Gearing up the power of sport for a sustainable business.

Begin with the story

An introduction to Sport Commerce

Duration

3 months / 12 weeks (maximum)

Structure

3 modules · 22 study units

Fee

R5,500

Intake

Continuous, flexible & monthly

Format

Distance learning

Credential

Accredited micro-credential

Why this course

Better judgement, better results

Passion makes sport compelling; commercial judgement helps it endure. This course examines the relationships between audiences, rights, sponsors, events and organisations through a practical business lens.

What you will be equipped to do

  • Recognise the commercial ecosystem around sport
  • Evaluate sponsorship and partnership value
  • Connect audience insight to revenue decisions
  • Balance commercial goals and stakeholder interests

Course outline

Three modules, twenty-two study units

Module 1 · 10 study units

Sport-leisure leadership & governance

  1. 01History and evolution of sport management and sport commerce
  2. 02Sport advantages and philosophy
  3. 03Sport leadership
  4. 04Functions of sport management
  5. 05Ethics in sport management
  6. 06Sport organisation
  7. 07Sport governance and the law
  8. 08Talent management and human resource management
  9. 09Problem-solving, creativity and techniques for group decision-making
  10. 10Corporate social responsibility
Module 2 · 6 study units

Sport economics, commerce & marketing

  1. 01Economics and sport
  2. 02Accounting, budgeting, financial statements and cash flows
  3. 03Financing sport as a public need
  4. 04Investments, streams of income and sponsorships
  5. 05Strategic sport marketing
  6. 06Marketing of sport products and services
Module 3 · 6 study units

Sport operations & event-project management

  1. 01Sport operations concepts
  2. 02Service quality in sport operations
  3. 03Facility management and security
  4. 04Safety, housekeeping and maintenance
  5. 05Sport technologies
  6. 06Event-project management

Who it is for

Built for people responsible for outcomes

  • Professionals working in sport organisations or events
  • Athletes and administrators building commercial fluency
  • Marketers and partnership managers entering the sport sector
  • Entrepreneurs exploring opportunities around sport
Rikenette Avenant, sport commerce lecturer, in a black top against a soft cream backdrop
Rikenette Avenant

Your lecturer

Led by Rikenette Avenant

World Cup gold medallist — 100m hurdles, London 2018

African champion, World Cup gold medallist and former national 100m hurdles record holder. Today she translates elite performance into the business of sport, coaching hurdles and mental performance.

Meet your lecturer